Are you a driven SME founder already hitting those £50k - £100k months and ready to take your business to the next level? This is perfect for you if you're not quite ready to hire a full-time CMO, but you're craving high-level marketing insight and strategy to propel your business forward. It's like having your very own marketing expert on speed dial! This is the one where you bring in a strategic thought partner who's at the level you need to make real progress in your business.
For a lot of businesses, getting an executive-level marketing leader on board isn't always in the budget, or they simply don't need full-time support. That's where the Fractional CMO model comes in handy! It lets companies, big or small, tap into the strategic leadership they're looking for, but on a fractional basis.
As your Fractional CMO, I'll create a marketing and brand strategy that takes your product suite from being market-ready to market-leading. Together, we'll pinpoint where your passion intersects with profit and navigate the path to showcase your business's unique strengths, positioning you for leadership in your industry.
I always make sure we can measure every marketing move we make, by setting up really clear goals that show us how your business is doing. I love giving clear reports and useful insights, so you can see exactly how things are growing. We'll work together to make smart choices based on data, all aimed at helping you hit your big goals and run things smoothly.
I work with CEOs and executive teams to guide strategic plans that match your company's big goals. I keep communication clear to ensure our marketing efforts perfectly match what you want for your business.
I take a close look at where you stand in the market and figure out the best ways to hit your big goals. Whether we need to win on the web or make friends in the community, I customise our plan to fit, connecting with people in a clear and meaningful way.
An interactive video-guided marketing strategy workbook that will guide you through mapping out a thorough, marketing strategy, tailored to your business. You'll get full access to me on Slack if you have any questions that come up. So ask away!
Access to my marketing asset library including content frameworks, a content planner, a dashboard to track your goals, example email sequences, social media templates and guides on SEO content.
A content planner template in Notion which will allow you to map out all of your content in advance - freeing up time and helping you stay productive and on top of your posting schedule!
A goal tracker dashboard in Notion allowing you to oversee how your marketing efforts are going.
1x 60 minute call a month where you can ask whatever you want. It's like having a marketing expert in your back pocket.
My eyes on your marketing, whatever you want me to review - I can provide feedback on social media posts, email campaigns, landing pages.
To start off, we'll dive into a 4-week marketing strategy intensive. Over this period, we'll have weekly calls to thoroughly explore your business, brand, and current marketing efforts. We'll use a workbook to establish the groundwork for your marketing journey. I'll then consolidate everything into an actionable, detailed marketing strategy that outlines exactly what you should be focusing on.
Following the intensive, I step into the role of your strategic thought-partner for the next 6 months. We'll have regular check-ins, I'll continue to oversee and refine your strategy and help plan your marketing campaigns. You'll also have direct access to me via Slack whenever you need me.
Gain access to my asset library, featuring proven content frameworks, email sequences, social media templates, and SEO guides. These resources are ready for immediate use to supercharge your strategy and campaigns.
I'll build out tailored marketing dashboards to track your key performance metrics and provide a clear visual representation of your marketing effectiveness.
Leverage my expertise with material audits. I'll review and provide valuable feedback on yours / your team's social media posts, email campaigns, landing pages, and other marketing materials.
Benefit from access to my network of professional creatives, SEO experts, PR geniuses and other industry professionals who can further enhance your marketing efforts.
Our partnership kicks off with my strategy intensive. I'll create a plan including a full brand assessment, quick wins, and strategic priorities. This lays a solid foundation for our coaching partnership.
You'll have access to my asset library, featuring proven content frameworks, email sequences, social media templates, and SEO guides.
A content planner template in Notion which will allow you to map out all of your content in advance - freeing up time and helping you stay productive and on top of your posting schedule!
You'll get access to an objective tracker dashboard allowing you to oversee how your marketing efforts are going - allowing you to double down on what's working.
We'll strategise together on fortnightly calls, where you can ask me anything you want, and you can reach me throughout the week via Slack.
My eyes on your marketing, whatever you want me to review - I can provide feedback on social media posts, email campaigns, landing pages.
To start off, we'll dive into a 4-week marketing strategy intensive. Over this period, we'll have weekly calls to thoroughly explore your business, brand, and current marketing efforts. We'll use a workbook to establish the groundwork for your marketing journey. I'll then consolidate everything into an actionable, detailed marketing strategy that outlines exactly what you should be focusing on.
Gain access to my asset library, featuring proven content frameworks, email sequences, social media templates, and SEO guides. These resources are ready for immediate use to supercharge your strategy and campaigns.
A content planner template in Notion which will allow you to map out all of your content in advance - freeing up time and helping you stay productive and on top of your posting schedule!
An objective tracker dashboard allowing you to oversee how you're marketing efforts are going
We'll strategise together on monthly calls, where you can ask me anything you want, and you can reach me throughout the week via Slack. It's like having a marketing expert right by your side, ready to help whenever you need!
My eyes on your marketing, whatever you want me to review - I can provide feedback on social media posts, email campaigns, landing pages.
Focus: Streamlining client processes using automation.
Services:
Ideal For: Entrepreneurs looking to automate their marketing and sales tasks and improve operational efficiency.
Price: From £1500/month - price depends upon complexity of systems and amount of customisation required.
Focus: Enhancing online presence through high-quality content and SEO.
Services:
Ideal For: Businesses aiming to boost their online visibility and engagement.
Price: From £1000/month - includes content creation, strategy, and ongoing SEO efforts. Price varies based on the volume of content and the competitiveness of the SEO landscape.
Focus: Building and engaging a social media audience.
Services:
Ideal For: Businesses seeking to strengthen their social media presence and community engagement.
Price: From £1000/month - price depends on the number of platforms managed and the frequency of content creation and engagement activities.
Focus: Developing and executing a holistic marketing plan.
Services:
Ideal For: Businesses looking for a complete, strategic approach to digital marketing.
Core Objectives:
Services:
1. Email Marketing Strategy Development:
- Crafting a customised email marketing strategy aligned with your business goals.
- Segmenting audiences for targeted messaging.
2. Campaign Creation and Management:
- Designing and executing various email campaigns (e.g., promotional, informational, newsletters).
- Developing compelling content and visual elements for emails.
3. Automation and Workflow Integration:
- Setting up automated email sequences for different stages of the customer journey (welcome series, cart abandonment, re-engagement, etc.).
- Integrating email workflows with CRM systems for streamlined processes.
4. Personalisation and Advanced Segmentation:
- Implementing advanced segmentation techniques for personalised email content.
- Using data-driven insights to tailor messages to individual subscriber preferences and behaviours.
5. A/B Testing and Optimisation:
- Conducting A/B tests on various elements (subject lines, email content, call-to-action) to optimise email performance.
- Continual optimisation based on performance metrics.
6. Analytics and Reporting:
- Providing detailed analytics on campaign performance (open rates, click-through rates, conversions).
- Regular reporting and insights for strategy refinement.
7. List Management and Growth:
- Managing email lists, including clean-up of inactive subscribers.
- Strategies for list growth and subscriber engagement.
8. Compliance and Best Practices:
- Ensuring compliance with email regulations (like GDPR, CAN-SPAM Act).
- Advising on email marketing best practices and trends.
Ideal for: Businesses looking to develop a robust email marketing strategy, improve customer engagement, and increase their conversion rates through targeted, personalised email communication.
Price: From £1200/month - this pricing covers the creation and management of customised email campaigns, complete with automation, personalised content, segmentation, A/B testing, and performance analytics. The price increases for frequent and complex campaigns that require extensive segmentation and personalisation.
Focus: Tailored marketing package based on your specific needs
Services: A mix of all the above services, customised as your requirements.
Ideal For: Businesses with unique needs that don't fit into a standard package.
Price: Price is determined after an initial consultation to understand the specific needs and goals of your business.
I've worked with some amazing businesses during my 10 years in the marketing industry.
Here are some stories I'm pretty proud of...
This Fractional CMO service is great for those ready to grow their business to multiple 7-figure years and invest in effective marketing. It's time to get expert help for the strategic guidance you need - have a marketing expert with over 10 years of experience on your team. I only work with a few Fractional CMO clients, ensuring a strong connection where I feel like part of your team - I aim to truly grasp your brand and set the stage for a marketing strategy that drives you towards the growth you desire.
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Forget the one-size-fits-all strategy. My philosophy? It's all about giving you the support you need on your unique marketing journey. I always go the extra mile, stepping into your shoes to grasp your vision fully. To me, marketing is holistic, extending far beyond "just" social media. With over 10 years experience, I've learned that a successful marketing strategy is multifaceted, aligning perfectly with your business objectives.
Here’s what you can expect working with me:
Forget the one-size-fits-all strategy.
My philosophy?
It's all about giving you the support you need on your unique marketing journey. I always go the extra mile, stepping into your shoes to grasp your vision fully. To me, marketing is holistic, extending far beyond "just" social media. With over 10 years experience, I've learned that a successful marketing strategy is multifaceted, aligning perfectly with your business objectives.
Here’s what you can expect working with me:
Forget the one-size-fits-all strategy. My coaching philosophy? It's all about giving you the support you need on your unique marketing journey. I always go the extra mile, stepping into your shoes to grasp your vision fully. To me, marketing is holistic, extending far beyond "just" social media. With over 10 years experience, I've learned that a successful marketing strategy is multifaceted, aligning perfectly with your business objectives.
Here’s what you can expect working with me:
