In Retrospect

In hindsight, it's clear that the girl who grew up surrounded by the family business of Amusements in Malaysia and Singapore, was bound to become an entrepreneur. She was destined to call the shots and make her own fun!

Currently...

I recently left my corporate job to chase my own business dreams. I've got this burning desire to explore the world and travel, and I want a business that supports me in doing just that. After a tough couple of years personally, I decided it was time to take the reins and build a life that feels real to me. So, here's where my journey begins...

A Few Things

‍I absolutely love tea - it's like magic, making everything a little bit better. I'm also a big fan of reality TV shows, and you'll often find me hooked on the latest series with my faithful partner-in-crime, Penny, my miniature dachshund. But you know what really fires up my passion? Empowering other women to take charge of their businesses. I adore sharing my marketing knowledge and enthusiasm to help transform someone else's life. I want to inspire other women and prove that starting a business isn't just a pipe dream - it's something that's within everyone's grasp.

During the COVID era, I managed to diversify product ranges, spot market gaps, and assist a business in achieving its highest-ever revenue earning year so far. I'm thrilled to have played a role in securing a Guinness World Record and collaborating with some of the industry's top influencers.

My Achievements
  • I've been in marketing for more than 10 years, spending the last 5 as Head of Marketing for an Events Tech company, leading an amazing team of 5 sales & marketing professionals.
  • As part of the senior management team, I steered the business through the challenging period of COVID-19, resulting in one of the highest revenue years the company has ever seen.
  • I transitioned a business from sales-led to pure e-commerce, reducing employee costs & streamlining booking processes
  • I helped spearhead the launch of an American subsiduary - pulling together the marketing, brand and content strategy
  • I contributed to growing a well-known theme park's social media following to over 100,000

Mission Statement 

My goal is to uplift female entrepreneurs by simplifying digital marketing and enlightening founders about the significance of data-driven marketing strategies that build the groundwork for growth, brand recognition, and a strong community. I embrace the essence of holistic marketing; I'm not one for growth hacking or solely fixating on social media for business expansion. Most importantly, I aim to cultivate a collaborative, supportive, and imaginative environment where my clients can flourish and leave their mark in their industry.
At the core of PARIS

My Values

My values guide my every interaction and decision. Curiosity is the fuel that drives my relentless pursuit of knowledge and innovation. I believe in the power of fun to transform work into a fulfilling, enjoyable experience, and I strive to inject a sense of joy into everything I do. I deeply value connection, prioritising open, authentic relationships with clients and collaborators alike. And underpinning it all is integrity—the commitment to operate with honesty, respect, and transparency at all times. These core values shape my approach to business and serve as the foundation of my mission to empower other entrepreneurs.

  1. Integrity
  2. Curiosity
  3. Connection
  4. Fun

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